40th Seattle International Film Festival 

WONGDOODY & WORLD FAMOUS PRESENT "CINESCAPE" CAMPAIGN FOR SIFF 2014

SEATTLE -- April 22, 2014 -- The Seattle International Festival is thrilled to share the promotional campaign and trailer for its 40th annual Festival (May 15 - June 8, 2014), once again created in collaboration with ad agency WONGDOODY and production company World Famous. The concept this year is "Cinescape," presenting SIFF as our annual escape from reality that transports viewers to other worlds and expands their minds. At "SIFForty Laboratories," scientists transport willing subjects into alternate realities inspired by iconic scenes from films that have played at SIFF over the years. The tagline, "You will be returned home safely but forever changed" captures the magic of the Festival experience - coming together to see the best of cinema from all over the world can be a life-changing event.

The campaign features a :60-second trailer (above) and three :30-second bumpers directed by Tony Fulgham at World Famous, plus accompanying key art, print, outdoor, online, and identity assets. The trailer is on view now at SIFF Cinema Uptown and SIFF Film Center, as well as theaters throughout Seattle.

Mary Bacarella, SIFF's Managing Director, says, "We wanted this year's campaign to be joyful, exuberant, and celebratory. It's an important milestone in the organization's history, and WONGDOODY's high energy, insanely creative campaign really honors that. And the trailer produced by World Famous is incredible; I love that it rewards repeated viewing."

Adds Tracy Wong, WONGDOODY's Chairman & Executive Creative Director, "Our 11-year collaboration with SIFF has generated some of our best, most award-winning, most groundbreaking work. I credit SIFF's unwavering creative vision for those campaigns - from Carl Spence, their Artistic Director - on down. Of course, this year is special. We needed to produce something worthy of a 40th anniversary. So we, along with our World Famous, our creative production partners, wanted to pull out all the stops."

This is the eleventh campaign created by WONGDOODY in collaboration with SIFF. View the :30-second version of the trailer.

About WONGDOODY

WONGDOODY is an independently owned full-service advertising agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, T-Mobile, Scion, and Amazon. The agency billings currently top $142 million. www.WONGDOODY.com

About World Famous

World Famous is an award-winning Seattle-based boutique design and production shop now celebrating our 8th year of business. Our clients include Nordstrom, Xbox, Synapse, and Toyota. We pride ourselves on our ability to devise, devour and deliver a project from inception to the final cut, and all points in between.

www.worldfamousinc.com

About SIFF

Founded in 1976, SIFF creates experiences that bring people together to discover extraordinary films from around the world with the Seattle International Film Festival, SIFF Cinema, and SIFF Education. Recognized as one of the top film festivals in North America, the Seattle International Film Festival is the largest, most highly attended film festival in the United States, reaching more than 150,000 annually. The 25-day festival is renowned for its wide-ranging and eclectic programming, presenting over 250 features and 150 short films from over 70 countries each year. SIFF Cinema exhibits premiere theatrical engagements, repertory, classic, and revival film showings 365 days a year on four screens at the SIFF Film Center and the historic SIFF Cinema Uptown, reaching more than 100,000 attendees annually. SIFF Education offers educational programs for all audiences serving more than 11,000 students and youth in the community with free programs each year. 

The 40th Seattle International Film Festival runs from May 15 through June 8, 2014 

at venues in Seattle and around the Northwest.

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