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Alas, predictions are wobbly ghosts, thinly prepared for accuracy.
While no one is certain when this magic will come, we know it will come. What we don't know is how commonplace it will be, how it will be received by consumers, how much they will be willing to pay, and to what extent viewers will want to be personally involved.
How an audience will react to a specific creative work still remains a confusion inside a mystery wrapped in a paradox. In the movie business, until that moment when a new film confronts a live audience in a darkened theatre, one never knows whether it will be embraced or abandoned, not only in the theatre but in other markets as well.
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Those who treat audiences casually put to hazard their cinema future. The only way to build a healthy film and TV industry is to lift the level of creative competition and allow audiences to make the final choices about what they want to watch.
There is one word which runs like a scarlet thread through our industry. That word is talent. Talented people are the architects of the Grand Visual Enticement. But no nation has a monopoly on talent or creative foresight. No country has a patent on how to make fine films.
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